Academic Year:
2025/26
450 - Degree in Marketing and Market Research
27667 - Internships
Teaching Plan Information
Academic year:
2025/26
Subject:
27667 - Internships
Faculty / School:
109 - Facultad de Economía y Empresa
Degree:
450 - Degree in Marketing and Market Research
ECTS:
10.0
Year:
4
Semester:
Annual
Subject type:
Optional
Module:
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1. General information
In this subject the competencies developed throughout the degree are put into practice through the realization of practices in companies and institutions. Among other goals, the aim is to contribute to the comprehensive training of the students complementing their theoretical and practical learning, facilitating the knowledge of the working methodology adapted to the professional reality, favouring the development of technical, methodological, personal and participative competences, obtaining a practical experience that facilitates insertion in the labour market and improves their future employability, or favouring the values of innovation, creativity and entrepreneurship.
2. Learning results
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Be able to apply the theoretical knowledge acquired, putting it into practice in the development of a work outside the educational field, supervised, directed and linked to the exercise of the activity in an appropriate professional environment.
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Be able to fulfill the commitments acquired with the collaborating entity and with the University in relation to the internship.
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Be able to adequately write the interim report and the academic report in which the proposed objectives and those achieved, as well as a detailed description of the activities developed.
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Be able to adequately present the internship report to the tutor.
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Be able to establish the relationship between the work performed and the contents of the degree, both with respect to general and specific competences and to skills and attitudes.
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Be able to evaluate the process and make proposals for improvement
3. Syllabus
NOT APPLICABLE
4. Academic activities
This subject has a load of 10 ECTS that entails 250 hours of student dedication whose distribution will be determined in each case by mutual agreement between the collaborating entity and the student with the approval of the academic tutor . The approximate estimate of the hourly distribution is:
Face-to-face work at the entity where the internship is carried out = 200 hours
Meetings with the academic tutor = 10 hours
Preparation of interim report, academic report and preparation of the presentation 40 hours
TOTAL = 250 hours
5. Assessment system
The final grade will be the result of the weighted average of the grades of the evaluation activities as shown in the following table the following is indicated below:
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A report on the placement drawn up by the student (50%), consisting of: an intermediate version/report drawn up in the middle of the placement (10%), a final academic report drawn up after the end of the placement (30%) and a presentation of this report to the academic tutor (10%).
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Development and acquisition of competencies during the internship based on the organization's Mentor Report (50%).
6. Sustainable Development Goals
4 - Quality Education
8 - Decent Work and Economic Growth