Syllabus query

Academic Year/course: 2017/18

555 - Master's in Management, Strategy and Marketing

61753 - Methodological Research Tools

Syllabus Information

Academic Year:
61753 - Methodological Research Tools
Faculty / School:
109 - Facultad de Economía y Empresa
555 - Master's in Management, Strategy and Marketing
First semester
Subject Type:

5.1. Methodological overview

The methodology followed in this course is oriented towards achievement of the learning objectives. A wide range of teaching and learning tasks are implemented, such as theory sssions, practice sessions, and autonomous work.

Students are expected to participate actively in the class throughout the semester.

5.2. Learning tasks

The course includes the following learning tasks: 

  • Lectures: sessions in which the professor presents the course's contents encouraging student participation. The students will have supportting material that will allow them to track the sessions. This material will be available to students in the virtual platform ADD and it complements, not replaces, the notes taken in class.
  • Practice sessions: sessions in which the presentation and discussion of research papers will be held from different perspectives and with different criteria.
  • Tutorials: students may attend tutorials with the teacher in the schedules dates. Students may also consult via e-mail.
  • Study, analysis and interpretation of real case studies, whether already published cases that can be updated and discussed, or cases that can be created and presented in class.

5.3. Syllabus

The course will address the following topics:

Topic 1. Research tools

Topic 2. Information measurement and scales validation.

Topic 3. Primary sources: experimentation.

Topic 4. Qualitative Analysis

Topic 5. Case method

Topic 6. Research work revision an publication structure, content and process.

Topic 7. How to revise research literature

5.4. Course planning and calendar

The schedule of sessions will be made public on the virtual platform Moodle. The dates for submission of of papers and other activities will be communicated by the responsible teacher through the appropriate channels.