Syllabus query



Academic Year/course: 2017/18

445 - Degree in Tourism

29131 - Strategic management


Syllabus Information

Academic Year:
2017/18
Subject:
29131 - Strategic management
Faculty / School:
177 - Escuela Universitaria de Turismo
Degree:
445 - Degree in Tourism
ECTS:
6.0
Year:
616 - Degree in Tourism: 3
445 - Degree in Tourism: 4
Semester:
First semester
Subject Type:
Compulsory
Module:
---

5.1. Methodological overview

The learning process that is designed for this subject is based on the following:

 

The teaching methodology is based on a strong interaction teacher / student. This interaction is materialized by a division of labor / responsibilities among students and teachers.

In the process of teaching and learning Strategic Management Company will use different teaching methods. On the one hand, it will continue to use the case of expository lectures didactic forms, although other didactic teaching methods-forms of participation-seeking student involvement in the teaching-learning process will be used.

5.2. Learning tasks

The program that the student is offered to help you achieve the expected results includes the following activities:

- Classroom Activities:

● Lectures: the theoretical concepts of the subject will be explained and illustrative practical examples will be developed to support the theory when it deems necessary.

● Practical classes: problems and case studies to complement the theoretical concepts studied will be made.

- Non-contact generic activities:

● Study and assimilation of the theory presented in lectures.

● Understanding and assimilation problems and solved in practical classes practical cases.

● preparation of seminars, solving proposed problems, etc.

● Preparation of practices, development of scripts and reports.

● Prepare written continuous assessment tests and final examinations.

- Tutored autonomous activities: Although have more of a face character is taken into account separately for their idiosyncrasies, will focus mainly seminars and tutorials under the supervision of the teacher.

5.3. Syllabus

1. INTRODUCTION TO THE CONCEPT OF STRATEGY

2. EXTERNAL ANALYSIS 

3. INTERNAL ANALYSIS

4. COMPETITIVE STRATEGIES OF TOURISM COMPANIES

5. STRATEGIC DECISIONS I

6. STRATEGIC DECISIONS II

 

5.4. Course planning and calendar

Schedule sessions and presentation of works

 

Strategic Management Course includes 4 weekly classroom sessions whose concrete planning will be published on the moodle platform for students' knowledge.

Also during the last school week oral presentations of the work in group will be made.

 

5.5. Bibliography and recommended resources

[BB: Bibliografía básica / BC: Bibliografía complementaria]

 

 

BB Casanueva Rocha, Cristóbal. Dirección estratégica de organizaciones turísticas / Cristobal Casanueva Roca, María Ángeles Gallego Águeda Madrid : Pirámide, 2012
BB Dirección estratégica : desarrollo de la estrategia y análisis de casos / Eduardo Bueno Campos ... [et al.] Madrid : Pirámide, D.L. 2006
BB Rivas García, Jesús. Dirección estratégica de empresas turísticas / Jesús Rivas García Oviedo : Septem, D.L. 2008
BC Dimensiones de la dirección estratégica de la empresa : nuevas perspectivas teóricas y análisis empíricos / Mariano Nieto Antolín (coord.) @editorLeón : Universidad de León, Facultad de Ciencias Económicas y Empresariales, 2008 León : Universidad de León, Facultad de Ciencias Económicas y Empresariales, 2008
BC Guerras Martín, Luis Ángel. La dirección estratégica de la empresa : teoría y aplicaciones / Luis Ángel Guerras Martín, José Emilio Navas López . 4ª ed., 2ª reimp. Madrid : Thomson Civitas, 2011
BC Jiménez Quintero, José Antonio. Dirección estratégica / José Antonio Jiménez Quintero . Madrid : Pirámide, D.L. 2011
BC Navas López, José Emilio. Fundamentos de dirección estratégica de la empresa / José Emilio Navas López, Luis Ángel Guerras Martín . 1ª ed. Cizur Menor (Navarra) : Civitas, 2012