Syllabus query



Academic Year/course: 2017/18

450 - Degree in Marketing and Market Research

27626 - Commercial Distribution Management


Syllabus Information

Academic Year:
2017/18
Subject:
27626 - Commercial Distribution Management
Faculty / School:
109 - Facultad de Economía y Empresa
Degree:
450 - Degree in Marketing and Market Research
ECTS:
6.0
Year:
3
Semester:
Second semester
Subject Type:
Compulsory
Module:
---

5.3. Syllabus

SECTION 1. BASICS

TOPIC 1. Nature of commercial distribution

1.1 Nature of commercial distribution
1.2 Contents of commercial distribution
1.3 Dimensions of commercial distribution

TOPIC 2. Commercial distribution system

2.1 Elements of the system
2.2 Services of commercial distribution
2.3. Exchange places
2.4 Distribution subjects
2.5 Exchange products
2.6 Commercial channels

TOPIC 3. The offer of the distribution. formats and sales systems

3.1 Theoretical analysis of commercial formats: profiles
3.2 Evolution of commercial formats
3.3 Wholsalers and retailers
3.4 Commercial formats without phisical store

SECTION 2. CHANNELS OF COMMERCIAL DISTRIBUTION

TOPIC 4. Nature of the distribution channels

4.1 Definition and typologies of distribution channels
4.2 Channels organization: vertical systems
4.3 Channels organization: horizontal systems
4.4 Planning and desing of distribution channels

TOPIC 5. Management of the distribution channels

5.1 Selection of the commercial intermediaries. Distribution estrategies
5.2 Tolerance and conflict functions. The operation of power
5.3 The colaboration in the channels
5.4 Private labels
SECTION 3. ORGANIZING THE COMMERCIAL DISTRIBUTION
TOPIC 6. Spaces and logistics
6.1 Attraction and agglomeration of the retail offer
6.2 Analysis of the retail location
6.3 The system of physical distribution
6.4 Services and costs of the physical distribution
6.5 Logistic trends

TOPIC 7. Internal trade organization

7.1 Internal trade in Spain: evolution and basic characteristics

7.2 Politics of internal trade

7.3 Types of competence

7.4 Strategic behaviour of the distribution companies

7.5 Scenarios of competence and concentration