2017/18
27607 - Microeconomics I
450 - Degree in Marketing and Market Research
Basic Education
5.2. Learning tasks
1) Theory classes:
Credits 1.2.
Methodology: Class attendance and participative problem-solving.
2) Practical classes:
Credits 1.2
Methodology: Class attendance, problem-solving and case studies.
3) Tutorials and seminars:
Credits 0.3
Methodology: Tutorial and complementary activities.
4) Personal work:
Credits 3.3
Methodology: Solution of exercises. Use of ITCs. Preparation of assignments and exams.
5.3. Syllabus
Part I: Introduction
Unit 1. Concept and scope of the Economy
1.1. Economics as a social science
1.2. Method in economic science
1.3. Topics in Microeconomics
1.4. Organization of economic activity
Unit 2. Demand, supply and market mechanics
2.1. Market demand
2.2. Market supply
2.3. Equilibrium in the competitive market
2.4. Elasticities of demand and supply
Part II: Theory of Consumption
Unit 3. Preferences, utility and budget constraint
3.1. The budget set and preferences
3.2. The utility function
3.3. The marginal rate of substitution
3.4. The budget constraint
Unit 4. Consumer choice
4.1. Consumer equilibrium
4.2. Individual demand function
4.3. Demand curves and the Engel curve
4.4. Price elasticities and income elasticities
4.5. Classification of goods and demand
Unit 5. The function of the individual and market demands
5.1. Substitution effect and income effect
5.2. Consumer surplus
5.3. From the individual function to the market function
Part III: Theory of Production
Unit 6. Production
6.1. The production set and the production function
6.2. The marginal rate of technical substitution
6.3. Returns to scale
6.4. Marginal, average and total productivity
Unit 7. Minimizing costs and maximizing benefit
7.1. Cost minimization
7.2. Conditioned demand of inputs
7.3. Cost functions
7.4. Long-run and short-run costs
7.5. Marginal income, marginal costs and profit maximization