Syllabus query

Academic Year/course: 2017/18

450 - Degree in Marketing and Market Research

27607 - Microeconomics I

Syllabus Information

Academic Year:
27607 - Microeconomics I
Faculty / School:
109 - Facultad de Economía y Empresa
450 - Degree in Marketing and Market Research
Second semester
Subject Type:
Basic Education

5.1. Methodological overview

Participative lectures. The professor will explain the basic course content. The student must supplement the explanations with the recommended reading.


Practical classes. Students will solve practice exercises, always under the supervision of the professor. This will be done in smaller groups to facilitate the participation of each student. 


Platform Moodle 2

5.2. Learning tasks

1)        Theory classes: 

Credits 1.2. 

Methodology: Class attendance and participative problem-solving.

2)        Practical classes:

Credits 1.2

Methodology: Class attendance, problem-solving and case studies.

3)        Tutorials and seminars:

Credits 0.3

Methodology: Tutorial and complementary activities.

4)        Personal work:

Credits 3.3

Methodology: Solution of exercises. Use of ITCs.  Preparation of assignments and exams.


5.3. Syllabus

Part I: Introduction


Unit 1. Concept and scope of the Economy

  1.1. Economics as a social science

  1.2. Method in economic science

  1.3. Topics in Microeconomics

  1.4. Organization of economic activity


Unit 2. Demand, supply and market mechanics

  2.1. Market demand

  2.2. Market supply

  2.3. Equilibrium in the competitive market

  2.4. Elasticities of demand and supply


Part II: Theory of Consumption


Unit 3. Preferences, utility and budget constraint

  3.1. The budget set and preferences

  3.2. The utility function

  3.3. The marginal rate of substitution

  3.4. The budget constraint


Unit 4. Consumer choice

  4.1. Consumer equilibrium

  4.2. Individual demand function

  4.3. Demand curves and the Engel curve

  4.4. Price elasticities and income elasticities

  4.5. Classification of goods and demand


Unit 5. The function of the individual and market demands

  5.1. Substitution effect and income effect

  5.2. Consumer surplus

  5.3. From the individual function to the market function


Part III: Theory of Production


Unit 6. Production

  6.1. The production set and the production function

  6.2. The marginal rate of technical substitution

  6.3. Returns to scale

  6.4. Marginal, average and total productivity


Unit 7. Minimizing costs and maximizing benefit

  7.1. Cost minimization

  7.2. Conditioned demand of inputs

  7.3. Cost functions

  7.4. Long-run and short-run costs

  7.5. Marginal income, marginal costs and profit maximization