Syllabus query



Academic Year/course: 2017/18

450 - Degree in Marketing and Market Research

27600 - Essences of Management


Syllabus Information

Academic Year:
2017/18
Subject:
27600 - Essences of Management
Faculty / School:
109 - Facultad de Economía y Empresa
Degree:
450 - Degree in Marketing and Market Research
ECTS:
6.0
Year:
1
Semester:
First semester
Subject Type:
Basic Education
Module:
---

5.1. Methodological overview

The learning process designed for this course is based on a combination of theoretical lectures, teamwork, problem-solving activities and case studies, as well as the discussion of texts and papers.

5.2. Learning tasks

The programme offered to the students to help them achieve the learning results includes the following activities:

 

Theoretical classes - 30
Practical classes - 30
Problem-based learning / Laboratory (ICT tool) / Seminars / Tutoring / Student's personal work – 90

150 hours = 6 ECTS

5.3. Syllabus

UNIT 1.-THE COMPANY. CONCEPT AND THEORY

1.1 -.The company as an economic agent

1.2 -.Management theories

1.3 -. Company models. A company’s internal resources

1.4 -. Types of companies

 

UNIT 2.-THE COMPANY AND THE ENVIRONMENT

2.1 -. Introduction

2.2 -. Analysis of the general environment

2.3 -. Analysis of the specific environment

2.4 -. Market Study

 

UNIT 3.- PHYSICAL, TECHNICAL AND TECHNOLOGICAL RESOURCES MANAGEMENT

3.1 -. Introduction

3.2 -. Types of production processes

3.3 -. Revenue and cost structure

3.4 -. Localization and distribution of plants

3.5 -. Planning, scheduling and project control

3.6 -. Supply Management

 

UNIT 4 -. FINANCIAL RESOURCES MANAGEMENT

4.1 -. Introduction

4.2 -. Financial markets and the company

4.3 -. Management of investment resources

4.4 -. Management of funding resources

 

UNIT 5 -. MANAGEMENT PROCESS

5.1 - The employer. Approaches and concept

5.2 -. The management process

5.3 -. Decision making in the managerial process

5.4 -. Human Resources Management

5.5.-. Practices and policies of Human Resources

5.4. Course planning and calendar

The calendar of theoretical and practical sessions of the subject will be made public on the website of the center. The dates of delivery of papers, assessments and other continuous evaluation activities will be communicated by the lecturer of the subject through the appropriate means (personally In the classroom and through the Digital Ring of the University of Zaragoza). The dates in which the global test will be conducted in both calls will appear on the website of the center.