Syllabus query

Academic Year/course: 2017/18

27352 - Integrated Management and Value Creation

Syllabus Information

Academic Year:
27352 - Integrated Management and Value Creation
Faculty / School:
109 - Facultad de Economía y Empresa
228 - Facultad de Empresa y Gestión Pública
301 - Facultad de Ciencias Sociales y Humanas
448 - Degree in Business Administration and Management
454 - Degree in Business Administration and Management
458 - Degree in Business Administration and Management
Second semester
Subject Type:

5.1. Methodological overview

The learning process that has been designed for this course is based on different activities:

Theoretical lectures will be held in order to introduce theoretical concepts and real examples in the first classes. 

Practical sessions will be devoted to work on teams managing a firm in a virtual environment, involving the students in the learning process. 

The course guide, lectures, practical classes and the timetable of the assessment activities will be communicated via the Universidad de Zaragoza e-learning platform (ADD).

5.2. Learning tasks

The programme offered to the students to help them achieve the learning results includes the following activities:

1.- Theoretical lectures:  introduce the theoretical concepts.

2.- Practical classes: allow the students apply the theoretical knowledge in the management of  a firm in a context of business game. 

3.-Tutorials: Face to face or by using e-learning platform (ADD) office hours, where lecturers help to clarify student’s questions about the theoretical and/or practical contents of the subject.

5.3. Syllabus

Unit 1: Strategic integration

1.1. Corporate Strategy: Mission, vision, strategies and objectives.

1.2. Policies and strategic support procedures. Strategy and strategic management. Competitive environments and classical strategies.

1.3. Horizontal strategy.

1.4. Vertical strategy.


Unit 2: Strategy, performance and value

2.1. Performance measures of the firm.

2.2. Firm growth analysis.

2.3. Risk analysis

2.4. Value of the firm.

2.5. Value innovation.


Unit 3: Supervision of the Strategy

3.1. Supervision of the Strategy and diagnosis

3.2. Strategies for reshaping the portfolio.

3.3. Strategies for recomposing the portfolio.

3.4. Product-market strategies.


Unit 4: Integrated planning

4.1. Classical planning models

4.2. The planning crisis

4.3. Business models architecture

4.4. Potential functions for planning


Unit 5: Decision, strategy and value

5.1. Modelling the decision process

5.2. Organizational politics model

5.3. Decisional process in the organization

5.4. Effective - decision making

5.4. Course planning and calendar




Classroom activities




Weekly sessions 2 hours


Practical classes

Weekly sessions 2 hours





Final test

2,5 hours


To prepare decisions, presentations and memories in group

50 hours


To prepare test and decisions

37,5 hours


5.5. Bibliography and recommended resources

[BB: Bibliografía básica / BC: Bibliografía complementaria]

BB Administración estratégica : teoría y casos / Arthur A. Thompson, ... [et al.] . - 19ª ed. México [etc.] : McGraw-Hill, [2015]
BB Bateman, Thomas S. Administración : un nuevo panorama competitivo / Thomas S. Bateman, Scott Snell / ; traducción, María Guadalupe Cevallos Almada . 6a. ed. México [etc.] : McGraw-Hill, cop. 2005
BB Estrategia, estructura, decisión, identidad : política general de empresa / Strategor ; prólogo a la ed. española de Xavier Mendoza y Marcel Planellas ; [realización dirigida por Jean-Pierre Détrie] ; [traducción, Angie Larrosa Calvo] . - [1a. ed.] Barcelona [etc.] : Masson, D.L. 1995
BB Hax, Arnoldo C. : Estrategias para el liderazgo competitivo : De la visión a los resultados / Arnoldl Hax y Nicolás Majluf . - 1ª ed., 2ª reimpr. Buenos Aires (etc.) : Granica, 2012
BB Thorelli, Hans Birger. Intopia : guía del ejecutivo / Hans B. Thorelli, Robert L. Graves, Juan-Claudio López ; traducido y revisado por Josep Messa i Buxareau ... . Barcelona : Marcombo Boixareu, D.L. 1998